The saying that ‘you can be whoever you want to be’ has never been as true as it is today. Online platforms and social media channels enable people to become better or even more outward versions of themselves. People who wouldn’t usually have a voice subsequently have one and are able to use it openly and confidently. People can become whoever they want online but the problem is, some people become more extreme versions of themselves causing them to be too vocal and come across as over opinionated, but the main focus here is to explore how marketing firms target different types of people and personality in order to sell their products.
Marketers are extremely clever when it comes to targeting customers based on what they do, what they like and how they interact with products and companies. Millions upon millions of pounds are spent on targeting particular nice audiences to purchase or buy into certain brands. The second point being that if you take a group of people or a target audience and put them in an environment where they won’t feel judged and have no inhibitions, they are more than likely going to change their behavior. This is very important to the marketing industry and the advertising industry because it means they can appeal to a potentially huge audience, especially to those who wouldn’t usually be attracted to the desired product.
Bingo as an example
Bingo is an excellent example of the above principle. Think about it, bingo is traditionally a woman’s game and has been enjoyed by ladies old and young for years upon years. Now, due to the rise of online bingo there is a weight of evidence which proves that bingo is now being enjoyed by thousands of male players. Why is this? Online bingo sites have a superb way of attracting visitors due to the designing of their bingo rooms. There are an increasing number of bingo rooms which are designed to attract the male player as opposed to the female using darker colour schemes and typical male phrases. Some rooms look like the inside of a pub while others are football and casino themed. Contrastingly there is also many rooms aimed solely at the female audience attempting to further draw in the largest audience.
The bingo market is an excellent one to attract all types of people. Using the aesthetics of the site to draw their target audience in online bingo rooms can make their players feel pampered, spoiled and capable of anything. Popular online bingo site Winner Bingo is actually an official partner of West Ham United which is one of the more alpha football clubs out there. By connecting themselves to masculine sports, they too appear masculine and subsequently the idea that bingo is a feminine game soon disappears.
As marketing and advertising begin to break down the boundaries to as what is for women and what is for men, who knows what the future may hold. It can only be a good thing that stereotypes are being broken down and more people are able to try and enjoy new things. It is worth mentioning the point made at the beginning of this post which was that you can be whoever you want to be because online bingo playing proves this point perfectly.